William Deerfield

GolfKnickers.com 2009 Catalog

Each spring, Golfknickers.com heads to the PGA Merchandise Show in Orlando, FL and they bring with them their latest catalog to showcase their products. This is a 32-page full color catalog that acts as a self mailer with order form. This catalog is mailed out to approx 40,000 customers.

The task was to create a fresh looking that would appeal to a larger audience. This was accomplished with younger models and bright colors throughout the catalog. I was responsible for the project from concept to completion along with all the photography used.

Design tools used: Adobe Photoshop, Illustrator, Acrobat, QuarkXpress, Digital Camera

Winter is Coming, will you be ready?

This advertisement was done to show how much winter means to a select few. The concept here was that regardless of the season, skiing and winter is on a ski fanatic's mind all the time. Final size was a full page advertisement for a skiing magazine.

Design tools used: Adobe Photoshop, Digital Camera

Chicago/The Hours Movie Posters

These movie posters were part of a nation wide contest to recreate the posters for the movies "Chicago" and "The Hours".

Taking ideas from the movie and the dialog between the characters, I created a striking piece that illustrated the triangle between the three main characters, emphasising Renee Zellewegers' character for the movie "Chicago".

"The Hours" is a story about three women and this poster captures the pain and troubles they encounter along their path for love.

Design tools used were Adobe Photoshop and Illustrator.

One Connect Inc Advertisement

One Connect Inc was looking for marketing material to hand out at telecommunication events.

Keeping with a consistent theme, I utilized designs from the website I created for them. One Connect's company ideology is to take the difficulty out of a VOIP plan. This idea is conveyed through the large full page ad of "Confused? We'll handle it".

Design tools used were Adobe Photoshop, Illustrator, QuarkXpress

GolfKnickers.com Outfit Sell Sheet

GolfKnickers.com was in need of a way to showcase all of their colorful outfits in one place. A sell sheet was created with one side being very structured and the reverse being free flowing and attractive.

Design tools used were Adobe Photoshop, Illustrator, QuarkXpress